BenQ Group has been actively deploying the ASEAN medical market in recent years, and has faith in the growth potential of Indonesia, and led the group's BenQ Dialysis Technology, BenQ Dental, and Lily Medical to go to Jakarta, Indonesia from October 23 to October 26 to participate in the 31st  INDONESIAN HOSPITAL EXPO, in which BenQ dialysis dialyzer, BenQ oral digital dental materials, etc. are the first time to participate in this exhibition, hoping to expand the local medical market.


Indonesia is the fourth most populous country in the world (260 million people), and accounts for about 40% of the population of ASEAN countries. Medical care is a priority for the Indonesian government's national development, and public awareness of health care and social conditions has increased. Future market potential growth cannot be underestimated.


Despite the rapid rise of the domestic medical market in Indonesia, the local medical resources are still in imbalance between supply and demand (the total number of beds in medical institutions and the per capita allocation of medical human resources are low), which shows that Indonesia is quite insufficient in medical equipment and medical care human resources. In recent years, with the support of the government, the scale of investment in the medical industry will continue to expand, which is a potential market that cannot be ignored. According to the Ken Research report, Indonesia's medical market is growing rapidly. In 2017, the market size of medical materials was about 930 million US dollars, and the CAGR from 2017 to 2022 was 9.6%.


Harry, general manager of the medical equipment business group, said: "At present, most medical equipment in Indonesia is still imported, and the dependence rate exceeds 95%, which means that the local medical material industry has not yet developed vigorously. BenQ Group is committed to research and development and innovation, and has mature production technology, providing excellent quality, so the cost performance is much higher than that of the first-tier brands in Europe and America. The products have a very competitive advantage in the local area.”


Harry pointed out: "BenQ Group has been in the Southeast Asian market for many years, and has long-term and stable cooperation agents in Indonesia. With its grasp of the local market conditions and familiarity with the regulatory application process, it can further shorten the local launch of BenQ medical products, and since 2015, more than 100 surgical lampstand products have been sold, all over public and private institutions at all levels, and at the same time with local promotion activities, the BenQ brand has been widely known by hospitals at all levels. Combining the above advantages, This will allow other product lines of the BenQ Medical fleet to enter the local market more quickly.” 


In this exhibition, BenQ Dialysis in the BenQ Medical fleet will exhibit dialyzers, BenQ Dental provides dental implant-related products, and Lily Medical mainly promotes medical consumables. It is expected to have a better understanding of the local market and actively seek partners.

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The 31st Indonesia International Medical Exhibition" INDONESIAN HOSPITAL EXPO "attracted 820 exhibitors, and it is estimated that more than 40,000 people will come to visit. This exhibition is strongly supported by Indonesian government and medical institutions. It is the most professional and most indicative in Indonesia medical exhibition.